Meta is getting fined AND has to make ads in EU less accurate, X is living through it’s biggest user eXodus, while advertisers contemplate return AND Trump promises to block TikTok ban??

Let’s get more into detail!

My name's Mark Valasik 

and I help B2B companies to flip their Marketing Right Side Up 📈 ⬆ 

Let's connect and discuss!

You know the drill, if you prefer video format, here’s today’s newsletter in a video format:

If you missed part 1 last week, you can always read it here

Social Media News November 2024, part 2

YouTube Updates: 

• Youtube adds the option to manage and request brand partnership for Shorts now! 

• YouTube Leads as Top Platform for Election Day Streaming with 84 million watch hours.

• YouTube introduced new ad formats for Shorts, including tappable sticker ads, animated image ads, and expanded tools for audience targeting and creator partnerships.

Meta updates:

• Meta has updated its Terms of Service to include clearer language around misuse, requiring user agreement to continue using its services.

• Meta will offer "less personalized ads" in Europe based on contextual data instead of broader tracking, but warns the move may hurt revenue.

• Meta has been fined nearly €800M by EU regulators for anti-competitive practices linking its Facebook platform with its Marketplace service, a decision the company plans to appeal.

Instagram updates:

• Instagram Expands Post Boosting to More Content Types

• Instagram tests “Suggested Accounts to Follow” in Story Tray and I hate how intrusive it is.

Threads updates:

• Threads and Bluesky have seen massive user growth following the US election, with Threads reaching 275M monthly users and Bluesky hitting 15M users.

• Meta plans to launch ads on Threads in early 2025, starting with select advertisers, as part of efforts to further grow its 275M monthly active user base.

Tiktok updates:

• President-elect Donald Trump has indicated he plans to prevent a TikTok ban, signaling a policy shift from earlier regulatory efforts.

Linkedin updates:

• LinkedIn has launched the "Build Your Voice" hub, providing creators with resources like guides, events, and a certificate-granting content fundamentals course.

X updates:

• Advertisers are considering a return to X despite ongoing challenges, as election buzz boosted platform traffic but account deletions hit record highs.

World:

• Australia Proposes Ban on Social Media for Under-16s but platforms like TikTok and Instagram face challenges in enforcement since current technology isn’t fully capable of enforcing such age restrictions across all apps

That’s it!

If you got this far, let me know in the comments if you did! Next week’s episode will most probably revolve around the summary of my 6 months of creating content and how I make money with just 250 youtube subscribers 👀

Thanks!

Mark.